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As an element of a bigger technique to maintain utilizing the millennial consumer’s lifestyle, Abercrombie is incorporating special event attire to its assortment, with an eye fixed toward big life occasions numerous millennials are approaching, like weddings.
The change into special event attire comes at a right time as soon as the brand name is wanting to help keep its upward energy. Abercrombie & Fitch has struggled to get in touch featuring its customers within the last few 10-plus years. In 2008, the company’s net gain totaled $476 million, when compared with simply $7 million in 2017. But, the Abercrombie brand name has had some big actions in the past couple of years to attract into the 20- to 30-something consumer. Which includes spending big for a platform that many millennials utilize on a basis that is daily Instagram. Later this past year international wife, Abercrombie joined up with Instagram’s beta testing for the Checkout function, allowing shoppers to buy services and products straight within the Instagram software. Read More…